Mercedes, Nissan expand cooperation to build pickup

Daimler AG on Tuesday said it would expand its cooperation with partner Nissan Motor Co Ltd to develop a mid-sized pickup truck for Mercedes-Benz as the German premium automaker seeks to narrow its sales gap with rival BMW.

The new Mercedes-Benz pickup targets commercial and private clients in Europe, Latin America, Australia and South Africa, and will share some of the underpinnings with an all-new Nissan NP300 truck, Daimler and Nissan said in a joint statement.

http://www.reuters.com/article/2015/04/07/us-daimler-nissan-pickup-idUSKBN0MY1FX20150407

Pickup trucks have gained popularity in recent months as gasoline prices eased. Last year, three of the four top-selling cars in the United States were full-sized pickup trucks, the Ford F-150, the Chevrolet Silverado and Ram 1500.

The segment has been moving upmarket, creating an opening for a premium brand, Daimler said. A recent study by Truecar.com found 25 percent of Ford pickup trucks sell for $50,000 or more.

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